Marketing (MBA 503)

Course Title: Marketing
Course Code: MBA 503
Credits: 3

Course Description:
This course explores the essential principles and practices of marketing in a dynamic, global environment. Students will examine market-driven strategies that drive successful businesses and learn how to analyze consumer behavior to effectively position products and services. The course covers key topics such as market segmentation, targeting, positioning, branding, and the marketing mix. Through a combination of lectures, case studies, and practical projects, students will develop the skills needed to create and implement innovative marketing strategies that align with organizational goals. By the end of the course, students will be equipped with the knowledge to make strategic marketing decisions and respond to changing market conditions.

Learning Outcomes:

• Understand and apply fundamental marketing concepts and theories.
• Analyze consumer behavior and its impact on marketing strategies.
• Develop market segmentation, targeting, and positioning strategies.
• Create effective marketing mixes for diverse business contexts.
• Critically evaluate real-world marketing cases and propose strategic solutions.
• Utilize market research to inform decision-making processes.